About Us

The branches of our company are spread all across major cities in India with its Head office in New Delhi. It effectively supports our customers in providing effective, balanced and authentic research solutions.

The successful monitoring and handling the specific process requirements of primary as well as secondary type of research is attributed from our service support by providing their experienced and dedicated professional support. We offer customers solutions for different type of researches based on our process expertise and extensive field experience.

Our service includes:

Here’s a list of our additional features/services for clients: 

• Face to Face interview

• In-depth interviews

• Self-completion interview

• Print and media tests

• Concept tests

• Telephonic interviews

• Focus group

• Product tests

• Central location test

• Customer satisfaction test

• Product placement

• Data Collections

• Analysis

An exclusive list of the reasons that make our services better than anyone else includes:

• We provide customer in-depth market research based services that provide them the ability to take right decisions

• These effective and well defined research services also enable clients in improving their business and marketing strategies

• The integration of various resources & research based tools also help us in providing high level of accuracy in the derived end results

We are able to successfully handle the process involved in an organized manner just because of our unique work approach. Not only does it comprise of well defined scientific & well defined professionals, it is the prime reason why we are able to provide the effective & authentic end results as expected from us by our clients.

We have formed different departments for handling research activities in different fields for achieving better authenticity in the delivered end results for the benefit of our clients.

Following are our different units for the quality assurance process:

• Corporate Research Department
•  Household Research Department
• Qualitative Research Department
• Field Co-ordination Department
• Research & Analysis Department

•  Tracks & Panel Department

For achieving better quality standards in our researches, we also engage in regular discussions with our clients. It assists us in better formulating the research plans, which are used in the related field work activities. Our company provides services of experienced professionals and quality coordinators to ensure that our clients are getting flawless results and thus assuring authentic and relevant information as per their specific work needs.

Effective research requires in-depth insight of markets, competition and people. The more we understand, the better will be marketing strategy. We follow a set methodology that guarantees the most effective results. A new business plan starts with meticulous, thorough fact-finding process. The hallmark of our company is insightful research analysis. Results of these focused analysis provides the data, which is very important for developing marketing solutions. The skills and rich experience of our analysts helps them to use both qualitative and quantitative techniques to analyze the market. Through and accurate analysis is essential to successful research. We also customize the research analysis to effectively and efficiently match the objective of the project. Most importantly, the entire research is planned to bring best solutions to build foundation and profitability.

To establish long-lasting business association with our customers and providing them with market research, data collection & data analysis solutions through an open and transparent relationship aimed at achieving common goals.

Our aim is to consistently deliver quality end results and that is why all our research services are based on well-defined methodologies, which are regularly looked up by our top management and thus we successfully meet the specific goals of our clients. Our team ensures you get the best of services, thus bringing in the satisfaction quotient in main frame. No matter how big/small your project is, our specially designed research process delivers you nothing but what you exactly want out of our services.

Through and through, our motto remains to help our clients in the successful identification of the best solution in the perspective of optimal cost –benefit ratio and to understand their needs according to the market. We offer high technology infrastructure facilities which help our customers in redefining and repositioning their market position and to strengthen our aim. All these facilities are backed up with cutting edge tools as well as strategic inputs and resources and thus it promises to make positive growth in today’s competitive business environment.

Mr. Kailash Arya - (Director, field-operations in charge)

Mr. Jasbir Singh - (Director, heading corporate affairs & development for VRSPL)

Industry Experience:

• He has worked for HLL & IMRB as a senior operations executive.

• He has 12 years of experience in the field of Market Research.

• He has worked for HLL, AC Nelson & TNS as senior operations executive.

• He has effectively contributed in about 50 projects/assignments over this period for different organizations including Delhi-based NGO.

• He is having immense experience in GIS & GPS mapping.

• He has worked on several projects on geospatial related research studies.

• He has 15 years operations experience in market research industry.

Our company follows a neat work methodology. Everything is planned perfectly to ensure that there is smooth functioning of our business. We work towards promoting our goals & business objectives and intend to undertake aid, advance, advice, encourage, promote & implement the following:

• Primary (field survey) & secondary data-based research
• Quantitative & qualitative research
• Activities which promote quality of life
• Propagate & work for protection of consumer rights
• Collaborate and cooperate with organizations/institutions based in the country and abroad and meet their specific business requirements

Our available manpower and resources also focuses on providing socio-economic development of people. We serve the mass that is in real need of social, financial and motivational support from us. We intend to undertake the following to attain this goal:

• Research primarily focusing on sustainable development
• Action-oriented research
• To coordinate, assist & help government, NGOs and development agencies in program
• Implementation
• To innovate tools & techniques to facilitate accomplishment of development programs
• To facilitate participation of people in development programs
• Potential activities capable of improving the quality of human lives in rural & urban areas
• Programs related to social welfar

We ensure that all the service offered by us is flawless of any defect. To ensure this we conduct a lot of surveys and research methodologies. We follow some strict market research strategies and process that are further explained in detail. The following are some of our research methodologies that we follow:

Market Research Strategy:

• Quantitative research

• Qualitative research

• Using market research data

• Trend analysis

• Market analysis for product launch

• Market analysis for new product development

Market Research Processes:

• Monitoring performance

• Understanding the requirements of clients & successfully handling the tasks of team research

• Conduct research surveys for professional services firms

• Developing a research survey sample

• Defining specific and customized research techniques for firms

• Surveys completed over the Internet

• Taking due care of the data protection issues relating to research surveys

• Using external research companies for making derived results more genuine

We have divided our research goals under different heads for effective handling of our responsibilities and operation processes. Some of the prime sections are:

Adherence

• Achieving consistency in data collection especially in panel & tracking studies

•  Close adherence to proper sampling methodology like random, boosters, geographical spread/map sampling, purposive – door to door, pre-recruitment random, pre- recruitment geographical, spot recruitment

Conducting purposive address based interviews:

•  Generated by field using telephone directory, yellow pages and shop listing and other means

Approach

Our responsibility begins immediately after receiving early warning note (EWN) where we start the initial field planning. This includes:

•  Arrangement of the field team

• Job allocation to executive in charge (EIC)

Once the job is allocated, the EIC gets directly in touch with the researcher/client for further communications.

•  The complete operations are chalked out the moment entire field material is received

• We immediately commence pre-testing of the questionnaire

• It is handled by the supervisor in front of the EIC/Operations head/Company head

• We send the feedback on the quality of the questionnaire to the researcher/client for necessary action, if required.

We have been thoroughly assisted by our well established corporate offices as well as branch offices at Delhi, Mumbai, Kolkata, Chennai, Bangalore and other 6 Tier II & 8 Tier III cities in delivering competitively prices solutions to a wide range of our clients. The following are some of our market segments we presently cater to: 

• Ad Agencies
• FMCG Companies
• Corporate Houses
• Government offices

With our exquisite range of services, we ensure that our clients enhance their businesses and get increased company profits. For this, an elaborate action oriented market research services at competitive costs in the market is offered to you. 

Our promise is to provide you with sound, honest advice so that you will be able to understand your market more clearly and grow your business beyond expectations.

Today, we are successfully meeting the specific business demands of our clients thanks to our consistent approach towards delivering high quality research based services in the market. The prices of our services are so competitive in the market that, not only we are successfully able to retain our present patrons but also making new ones in the global market with our positive approach.

Here’s a glimpse to some of the major market sections we cater to:

•  Ad Agencies

•  FMCG Companies

• Corporate Houses

•  Government offices

Having said all of this, there remains little to be explained. Our high-standard services, and exquisite researched process which brings result that actually work for your organization is one of the key reasons why most of our first-time clients stick to us for future deals as well. 

Honesty, quality, and effective results are the main policies our company works on. And needless to say, this has significantly contributed to our success as a whole. 

Here’s a step-by-step declaration of our working process:

• Research Professionals collect & analyze both quantitative and qualitative information to provide reliable solutions to clients
• The gathered results help clients understand current market better, set realistic targets, plan sales & marketing activity
•  Our research services also help clients understand customer behavior, strengthen image of the company in the market, to understand best prospects, target marketing communications strategy, satisfaction surveys, target market demographics, location analysis, website analysis & reviews
• We help clients understand customers' views of the products & services, which assist them in taking the right action to further promote their business